Learn how to make your comparison page more actionable by showing visitors how to easily switch from their current alternative to your product by importing their content.
Comparison pages are great for SEO, but they don't always bring much value to readers. If visitors are already using one of the alternatives you compare, they may be interested in switching to your product. To make your comparison page more actionable, you can use it to explain how they can easily switch from their current alternative to your product by importing their data. Depending on the difficulty of the migration, you can show them a simple step-by-step tutorial or offer your help to import their data. This will make it easier for visitors to make the switch and increase the chances of them becoming customers.
