Learn how to use hashtags to target events on Twitter and create a tailored audience for your paid advertising campaigns.
Twitter hashtags are a great way to target events that may not be listed under Twitter's internal event targeting. By creating a Twitter list and an IFTTT recipe, you can track the hashtag you want to target and build a list of users who have used that hashtag. Once your list is built, you can export it and then import it to Twitter as a tailored audience. This will allow you to create campaigns that are specifically targeted to the users who have used the hashtag. This tactic is a great way to reach a highly targeted audience and ensure that your campaigns are reaching the right people. It also allows you to track the success of your campaigns and measure the impact of your targeting.
