Learn how to use Twitter giveaways to maximize reach and engagement without breaking the bank.
Online paid advertising is becoming an increasingly competitive field and being profitable is no longer as simple as it used to be. If you have a limited budget to spend on paid acquisition, you might want to look for other channels. Pieters Levels - the founder a Nomadlist.com - is not a big fan of ads. With 97k followers, none of the Ads he ran on Facebook or Twitter could really compete with the conversion/clicks/sales he got from writing viral tweets. Instead of spending his $3,000 New Year's Eve campaign budget on ads, he promised a new MacBook Pro to a randomly selected person who retweeted his tweet. The results were impressive: 1,459,193 views, 80,368 engagements, 54,061 profile clicks, 11,723 retweets, and a CPM of $2.05 - 3x cheaper than Twitter's ads average CPM ($5.93). This tactic is a great way to maximize reach and engagement without breaking the bank. It's also a great way to build brand awareness and loyalty. By offering a valuable prize, you can incentivize people to engage with your brand and spread the word about your product or service.
