Growth tacticS

Hacking Twitter Giveaways for Maximum Reach and Engagement

Learn how to use Twitter giveaways to maximize reach and engagement without breaking the bank.

Hacking Twitter Giveaways for Maximum Reach and Engagement

Online paid advertising is becoming an increasingly competitive field and being profitable is no longer as simple as it used to be. If you have a limited budget to spend on paid acquisition, you might want to look for other channels. Pieters Levels - the founder a Nomadlist.com - is not a big fan of ads. With 97k followers, none of the Ads he ran on Facebook or Twitter could really compete with the conversion/clicks/sales he got from writing viral tweets. Instead of spending his $3,000 New Year's Eve campaign budget on ads, he promised a new MacBook Pro to a randomly selected person who retweeted his tweet. The results were impressive: 1,459,193 views, 80,368 engagements, 54,061 profile clicks, 11,723 retweets, and a CPM of $2.05 - 3x cheaper than Twitter's ads average CPM ($5.93). This tactic is a great way to maximize reach and engagement without breaking the bank. It's also a great way to build brand awareness and loyalty. By offering a valuable prize, you can incentivize people to engage with your brand and spread the word about your product or service.

How to implement
  1. Decide on a prize that will be attractive to your target audience.
  2. Create a tweet that explains the giveaway and includes a call-to-action.
  3. Promote the giveaway on other social media channels and through email.
  4. Monitor the results and track engagement metrics.
  5. Select a winner and announce it on social media.
  6. Follow up with the winner and thank them for participating.