Growth tacticS

Grow Your Userbase with Powered By Links

Acquisition

Grow your userbase by adding a "powered by" link to your website or product.

Grow Your Userbase with Powered By Links

Powered by links are a great way to grow your userbase without having to do any extra work. This tactic was famously used by Hotmail in 1996, when they added a tagline to the end of each outgoing email that said "Get Your Free Email at Hotmail." When the recipient clicked on the link, they were directed to a page where they could set up their own account. Within 6 months, Hotmail had grown to 1 million users. Today, this tactic is still commonly used by website builders, email marketing services, and other tools that allow you to embed content. It usually takes the form of a "powered by" link on a sticky widget or in the footer of a website. This link can be used to direct users to your website or product, and can be a great way to grow your userbase without having to do any extra work.

How to implement
  1. Decide where you want to place the powered by link. It can be in the footer of your website, in a sticky widget, or anywhere else that makes sense.

  1. Create the link. Make sure it directs users to your website or product page.

  1. Add the link to your website or product.

  1. Monitor the results. Keep track of how many users are clicking on the link and signing up for your product or service.

  1. Make adjustments as needed. If the link isn't performing as well as you'd like, try changing the placement or wording of the link.