Growth tacticS

Grow Your Product Launch Momentum with a Viral Waiting List

Acquisition

Grow your product launch momentum by setting up a viral waiting list. People can join the list by signing up with their email address and get to the top of the list by inviting their friends to sign up too.

Grow Your Product Launch Momentum with a Viral Waiting List

Viral waiting list is a great tactic to get that little extra push you need to gain initial traction and generate buzz when you launch a new product. Before launching your product, set up a waiting list for people to access the beta. To join the list, they must sign-up by leaving their email address. But to get to the top of the list, they can invite their friends to sign up too: the more friends they have signed up, the higher they get on the list. This will create a viral loop that will help you gain more traction and generate more buzz for your product launch. It may not work every time, but if virality kickes in, it’ll give you a huge competitive advantage and boost your launch momentum considerably. It’s a great way to get people excited about your product and get them talking about it before it’s even launched.

How to implement
  1. Set up a waiting list for people to access the beta of your product.
  2. Ask people to sign up by leaving their email address.
  3. Allow people to invite their friends to join the list.
  4. Track the progress of the list and monitor the number of sign-ups.
  5. When the list reaches a certain number, launch your product.