Growth tacticS

Grow Your Mailing List with a Signup Requirement

Acquisition

Grow your mailing list quickly by requiring visitors to sign up to access your content.

Grow Your Mailing List with a Signup Requirement

Requiring visitors to sign up to access your content is a great way to quickly grow your mailing list. When I first launched GrowthList in 2018, I had no way of creating a members area for my visitors. So I asked them to leave their emails to access the tactics with a simple form. In the first 24 hours, 8,000 people visited GrowthList and 6,400 of them left their email. That's a 76% conversion rate! Giving away free content is a great way to increase brand awareness, but free doesn't mean you can't get anything in return. If your piece of content brings enough value, people won't hesitate to leave their emails to access it.

How to implement
  1. Create a signup form on your website. Make sure it is easy to find and clearly visible.
  2. Create a piece of content that is valuable enough to entice visitors to sign up.
  3. Promote your content and signup form on social media and other channels.
  4. Monitor the signup rate and adjust your content and form as needed.
  5. Follow up with your new subscribers to keep them engaged.