Encourage your readers to share your emails with their friends and grow your mailing list with an email referral program.
Referral programs have incredible power to raise awareness and grow your mailing list in a highly cost-effective way. Of course, if your readers like your content, they may occasionally forward one of your emails to their friends. You can easily encourage them to do so by placing a little reminder at the bottom that says “forward to a friend.” You can also include a link to your signup page in your newsletter to make it extremely easy for someone who received your newsletter from a friend to opt in to your list. Making that process easy can only help you grow your list. However, most people won’t share your emails until they are incentivised. A rewarded referral is not only an ask for a reader to share, but a promise that, when they do, they will get something in return. These rewards totally vary from one list to another, but can include everything from swag, to shout-outs on the newsletter, to coupon codes. Get creative and think of what your audience really wants—those are the rewards that will really motivate them to send subscribers your way.