Growth tacticS

Grow Your Brand Through Purpose-Driven Initiatives

Grow your brand by launching initiatives that promote your commitment to social and environmental issues.

Grow Your Brand Through Purpose-Driven Initiatives

Consumers are becoming increasingly concerned about the social and environmental challenges we face, and having a positive impact is becoming a key differentiating factor in many industries. With conscious consumerism on the rise it makes commercial sense to focus on “purpose driven brands”. More and more companies are launching initiatives to promote their commitment to issues such as climate change, gender equality, inclusion... and this sometimes becomes a key part of their value proposition. In addition to having an impact on subjects that matters, supporting a cause can allow you to increase your brand’s likeability and reach an audience that shares your values.

How to implement
  1. Identify a cause that aligns with your brand values and resonates with your target audience.
  2. Research the cause and develop a strategy for how your brand can make a positive impact.
  3. Develop a plan for how you will communicate your commitment to the cause to your target audience.
  4. Launch your initiative and promote it through your existing channels.
  5. Monitor the impact of your initiative and adjust your strategy as needed.
  6. Celebrate your successes and share them with your audience.