Reach out to influencers in your target audience with early access to your content or product to drive distribution and create a golden halo around your brand.
Before help desk startup Groove hit 50,000 email subscribers and $200,000 in monthly recurring revenue, they started from 0 like the rest of us. One critical strategy they used to get their first 1,000 email subscribers for their blog was to build an influencer list. They reached out personally to influencers in SaaS—their target audience—who would personally be able to get value out of their contact. Before they posted every new article, they emailed their influencer list with early access, a personal message describing the article’s value, and a call-to-action to share the piece. This is a powerful messaging strategy that can be used to launch a new blog post or a new feature. Groove’s influencer list drove distribution from supernodes and covered the Groove blog in a golden halo, as it gave the feeling that everyone who mattered in SaaS was talking about Groove. Reaching out to influencers in your target audience with early access to your content or product can be a great way to drive distribution and create a golden halo around your brand.
