Growth tacticS

Grow Your Audience with Gated Content

Activation

Gain valuable contact information from your audience by gating content behind a contact information capture form.

Grow Your Audience with Gated Content

Gated content is a great way to collect contact information from your audience in exchange for something they want. You can give away something up front and hide the rest of the content, or gate the content entirely. This is a great way to grow your audience and build relationships with potential customers. Gated content can be used to capture emails, contact information, or even to create a landing page. By gating content, you can ensure that you are getting the information you need from your audience in order to provide them with the content they want. This is a great way to build relationships with potential customers and grow your audience. Gated content can also be used to create a sense of exclusivity. By gating content, you can create a sense of urgency and make people feel like they are getting something special. This can be a great way to increase engagement and build relationships with your audience.

How to implement
  1. Identify the content you want to gate. This could be a blog post, an ebook, a video, or any other type of content.

  1. Create a contact information capture form. This could be an email field, a full blown contact info form, or a landing page.

  1. Place the contact information capture form in front of the content you want to gate.

  1. Promote the gated content. You can use social media, email, or other channels to promote the content and encourage people to fill out the contact information capture form.

  1. Monitor the results. Track the number of people who fill out the contact information capture form and the number of people who view the gated content. This will help you measure the success of your gated content strategy.