Generate leads on Twitter without using Lead Generation Cards.
Twitter Lead Ads are a great way to generate leads, but they can look like ads and users may be more likely to skim over them. Instead, try creating a lead ad without using Twitter’s Lead Generation Cards, just using a link or photo instead. This will make the ad feel less like an ad, so users will be less likely to skim over it. You can also promote a Tweet with an image and copy that you’ve found performed well in the past.