Grow your business by offering a free side product that brings value to your potential customers.
Side product marketing is a great way to generate leads for your main business. It consists in building a totally stand-alone product and making it available for free. The product should bring value to your potential customers, be complementary to your main product, and have a high viral potential. Assessments and calculators are popular side products as they are easy to implement and allow users to interact with the content in a playful way. With the right tools, you can create a free side product in no time.
How to implement
- Identify the type of side product that would be most beneficial to your potential customers.
- Research tools that can help you create the side product quickly and easily.
- Create the side product using the chosen tool.
- Test the side product to ensure it is working properly.
- Promote the side product to your target audience.
- Monitor the performance of the side product and adjust as needed.