Growth tacticS

Generate Leads with a Free Side Product

Grow your business by offering a free side product that brings value to your potential customers.

Generate Leads with a Free Side Product

Side product marketing is a great way to generate leads for your main business. It consists in building a totally stand-alone product and making it available for free. The product should bring value to your potential customers, be complementary to your main product, and have a high viral potential. Assessments and calculators are popular side products as they are easy to implement and allow users to interact with the content in a playful way. With the right tools, you can create a free side product in no time.

How to implement
  1. Identify the type of side product that would be most beneficial to your potential customers.
  2. Research tools that can help you create the side product quickly and easily.
  3. Create the side product using the chosen tool.
  4. Test the side product to ensure it is working properly.
  5. Promote the side product to your target audience.
  6. Monitor the performance of the side product and adjust as needed.