Growth tacticS

Gazing Social Proof: Improve Trust and Draw Attention to Your Call to Action

Activation

Increase trust and draw attention to your call to action by adding an image of a person looking at it.

Gazing Social Proof: Improve Trust and Draw Attention to Your Call to Action

Gazing social proof is a great way to increase trust and draw attention to your call to action. By adding an image of a person looking at the call to action, you can create a psychological effect that encourages visitors to take the desired action. This tactic is especially effective when used in combination with other trust-building elements, such as customer testimonials and reviews. Gazing social proof is a subtle yet powerful way to direct visitors' attention to the part of your site you want them to see. It's a great way to increase conversions and engagement, and it's easy to implement. All you need to do is find an image of a person looking at the call to action and add it to your site.

How to implement
  1. Find an image of a person looking at the call to action.
  2. Upload the image to your website.
  3. Place the image near the call to action.
  4. Test the placement of the image to ensure it is directing attention to the call to action.
  5. Monitor the results to see if the tactic is successful.