Growth tacticS

Gaining Insight from New Customers Through Onboarding Email Interviews

Retention

Gain insight from new customers by asking them to talk in exchange for a reward. Conduct interviews online to make things easier and more cost-effective.

Gaining Insight from New Customers Through Onboarding Email Interviews

Onboarding email interviews are a great way to gain insight from new customers. By offering a reward (e.g. a $25 Amazon gift card) in exchange for their time, you can get valuable feedback that a survey can’t capture. This tactic is also cost-effective and easy to implement since interviews can be conducted online. When crafting your questions, make sure to ask open-ended questions that will give you the most insight. Examples of questions you can ask include: “Why did you decide to upgrade to a paid subscription?” “Which products were you using prior to trying out product?” “How will you evaluate the success of our product?” By conducting onboarding email interviews, you can gain valuable insight from new customers that will help you improve your product and better serve your customers.

How to implement
  1. Create a list of questions that will give you the most insight from new customers.
  2. Decide on a reward to offer customers in exchange for their time (e.g. a $25 Amazon gift card).
  3. Create an email template to send to new customers inviting them to participate in an interview.
  4. Set up an online platform (e.g. Zoom) to conduct the interviews.
  5. Send out the emails to new customers and schedule the interviews.
  6. Conduct the interviews and record the responses.
  7. Analyze the responses and use the feedback to improve your product and better serve your customers.