Gain insight from new customers by asking them to talk in exchange for a reward. Conduct interviews online to make things easier and more cost-effective.
Onboarding email interviews are a great way to gain insight from new customers. By offering a reward (e.g. a $25 Amazon gift card) in exchange for their time, you can get valuable feedback that a survey can’t capture. This tactic is also cost-effective and easy to implement since interviews can be conducted online. When crafting your questions, make sure to ask open-ended questions that will give you the most insight. Examples of questions you can ask include: “Why did you decide to upgrade to a paid subscription?” “Which products were you using prior to trying out product?” “How will you evaluate the success of our product?” By conducting onboarding email interviews, you can gain valuable insight from new customers that will help you improve your product and better serve your customers.
