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Gain In-Context Insights with Ribbon: A Step-by-Step Guide

Retention

Learn how to use Ribbon to gain in-context insights from your users with a step-by-step guide.

Gain In-Context Insights with Ribbon: A Step-by-Step Guide

User research is essential to build a great product. But talking to your users is not always an easy thing. You usually have to either rely on quantitative data (NPS, surveys and analytics) or spend days emailing users to schedule video interviews. To skip the hassle, you can use Ribbon. This tool allows you to run instant video user interviews with people using your website. You can choose when you want to recruit a research participant by triggering the user recruitment pop-up when a user lands on a page or completes an action like clicking a button or submitting a form. Recruiting users when they are live on your website is the best way to get in-context insights and to see how your users really interact with your product. With Ribbon, you can quickly and easily gain valuable insights from your users. Step-by-Step:

How to implement
  1. Sign up for a Ribbon account and create a project.
  2. Set up the recruitment criteria for your user interviews.
  3. Create a recruitment pop-up to trigger when a user lands on a page or completes an action.
  4. Monitor the recruitment process and review the responses.
  5. Schedule interviews with the users who meet your criteria.
  6. Conduct the interviews and record the responses.
  7. Analyze the data and draw insights from the interviews.
  8. Use the insights to inform product decisions.