Offer trial extensions to increase activation rates and deepen user experience with your product.
When it comes to SaaS products, only 17% of users are activated in the first week of their free trial, according to a study by Mixpanel. This means that 83% of the leads that join your trial will never experience the value of your product. To increase activation rates and deepen user experience with your product, consider offering trial extensions. This will give users more time to try out your product and increase their dependency on it.