Growth tacticS

Extend Your Free Trial to Increase Activation Rates

Activation

Offer trial extensions to increase activation rates and deepen user experience with your product.

Extend Your Free Trial to Increase Activation Rates

When it comes to SaaS products, only 17% of users are activated in the first week of their free trial, according to a study by Mixpanel. This means that 83% of the leads that join your trial will never experience the value of your product. To increase activation rates and deepen user experience with your product, consider offering trial extensions. This will give users more time to try out your product and increase their dependency on it.

How to implement
  1. Identify users who are close to the end of their free trial period.
  2. Reach out to these users and offer them an extension of their trial period.
  3. Monitor user engagement and usage during the extended trial period.
  4. Follow up with users after the extended trial period to gauge their experience and determine if they are ready to convert to a paid plan.
  5. Track the activation rates of users who received an extended trial period to measure the success of the tactic.

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