Make sure your readers know what to expect from your blog by explicitly stating its purpose in the hero copy on your homepage.
Having a blog is a great way to engage with your audience and build relationships with them. But in order to do that, you need to make sure that your readers know what to expect from your blog. One way to do this is by explicitly stating the purpose or theme of your blog in the hero copy on your homepage. This will set the expectations of your readers and draw them in to the content. For example, if your blog is about travel, you could include a headline like “Explore the World with Us” or “Your Guide to the Best Travel Destinations”. This will let your readers know that your blog is about travel and will encourage them to explore your content. In addition to setting the expectations of your readers, explicitly stating the purpose of your blog in the hero copy on your homepage can also help to increase engagement and conversions. By making it clear what your blog is about, you can ensure that your readers are more likely to find the content that they are looking for and take the desired action.