Learn how to use IP exclusions to keep your competitors from clicking your ads and wasting your budget.
Your competitors are clicking your ads – I guarantee it. There’s a golden hack you can employ to keep from paying for these clicks. The hack? Use IP exclusions. This article will teach you how to discover and block your competitors’ IP addresses, precluding them from ever seeing your ads again. First, you need to determine your competitors’ IP addresses. You may need to try a few different tactics: Find an email from the company and look at the email header content. You can also locate the IP address for the company’s domain name. Sometimes companies use a different IP address to browse the web than the one their site is hosted on, so this can be tricky. Once you have the IP addresses, just scroll down to “IP address exclusion” in your AdWords settings and paste them in. And voilà. Their IPs are now blocked. Step-by-Step:
How to implement
- Determine your competitors’ IP addresses.
- Find an email from the company and look at the email header content.
- Locate the IP address for the company’s domain name.
- Scroll down to “IP address exclusion” in your AdWords settings.
- Paste the IP addresses into the exclusion field.
- Click “Save” to confirm the exclusions.