Learn how to target expats on Facebook and engage with this large demographic.
Expatriates, or expats, are people who live outside of their home country. According to Facebook, there are 92 million expats on the platform. This is a large and diverse demographic that can be targeted for marketing purposes. Facebook has a robust targeting system that allows you to target expats living in certain countries or originating from a certain country. This guide will provide a step-by-step guide on how to target and engage with expats on Facebook. Engaging with expats on Facebook can be a great way to reach a large and diverse audience. Expats are often highly educated and have a global perspective, making them an ideal target for many businesses. Additionally, expats are often more open to trying new products and services, making them a great target for businesses looking to expand their reach. The first step in targeting expats on Facebook is to create a custom audience. This can be done by selecting the “Create Audience” option in the Ads Manager. From there, you can select the “Custom Audience” option and then select “Location” from the drop-down menu. You can then select the countries you want to target and the expat population you want to target. Once you have created your custom audience, you can then create ads that are tailored to the expat demographic. You can use the same targeting options as you did when creating the custom audience, but you can also add additional targeting options such as language, interests, and behaviors. This will allow you to create ads that are tailored to the expat demographic. Finally, you can use Facebook Insights to track the performance of your ads. This will allow you to see how your ads are performing and make adjustments as needed. Step-by-Step:
