Growth tacticS

Engaging At-Risk Users with “At Risk” Tagging

Revenue

Identify and re-engage users who are at risk of canceling by tagging them in your analytics system.

Engaging At-Risk Users with “At Risk” Tagging

Retaining customers is a key part of any successful business, and one of the best ways to do this is to identify and re-engage users who are at risk of canceling. By using “At Risk” tagging in your analytics system (KISSmetrics, MixPanel, Trak.io), you can easily identify users who have not logged in for a certain period of time and flag them for immediate follow-up. This allows you to quickly reach out to these users and re-engage them before they decide to cancel. By using “At Risk” tagging, you can also gain valuable insights into why users are at risk of canceling. This can help you identify any potential issues with your product or service and make the necessary changes to ensure that your customers are satisfied.

How to implement
  1. Identify the analytics system you will use to tag “At Risk” users (KISSmetrics, MixPanel, Trak.io).

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  1. Set up the “At Risk” tagging system in your analytics system. This should include defining the criteria for what constitutes an “At Risk” user (e.g. not logged in for two weeks).

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  1. Monitor your analytics system for any users who meet the criteria for “At Risk” tagging.

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  1. Reach out to any users who have been tagged as “At Risk” and attempt to re-engage them.

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  1. Analyze the data from the “At Risk” tagging system to gain insights into why users are at risk of canceling.

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  1. Make any necessary changes to your product or service based on the insights gained from the “At Risk” tagging system.

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