Reward your power users with early access to new features and get valuable feedback.
Your power users are one of your greatest assets. They are the ones who have been using your product for a long time and have performed key actions. A good way to keep them engaged is to give them early access to new features. This will make them feel special and give you valuable feedback from users who deeply know your product. The first step is to identify your power users. You can base your choice on several criteria such as how long they’ve been using your product or how many times they’ve performed key actions. Once you have a pool of power users, create an identifiable VIP group. It can take the form of a Slack channel, an email list, or even in-app badges.
