Growth tacticS

Engage Your Power Users with VIP Access to New Features

Retention

Reward your power users with early access to new features and get valuable feedback.

Engage Your Power Users with VIP Access to New Features

Your power users are one of your greatest assets. They are the ones who have been using your product for a long time and have performed key actions. A good way to keep them engaged is to give them early access to new features. This will make them feel special and give you valuable feedback from users who deeply know your product. The first step is to identify your power users. You can base your choice on several criteria such as how long they’ve been using your product or how many times they’ve performed key actions. Once you have a pool of power users, create an identifiable VIP group. It can take the form of a Slack channel, an email list, or even in-app badges.

How to implement
  1. Identify your power users based on criteria such as how long they’ve been using your product or how many times they’ve performed key actions.
  2. Create an identifiable VIP group. It can take the form of a Slack channel, an email list, or even in-app badges.
  3. Let your VIP group know when new features are coming out and give them beta access.
  4. Collect feedback from your power users and use it to improve your product.