Growth tacticS

Engage Your Audience with Last Comment Wins

Make your marketing campaign or live show viral and engaging with Last Comment Wins.

Engage Your Audience with Last Comment Wins

Last Comment Wins is an easy and effective way to make your marketing campaign or live show viral and engaging. This tactic works by launching a live stream on Facebook or YouTube using LiveReacting's cloud-based streaming studio or integrating the "Last Comment Wins" template as a plugin into your streaming software (OBS, StreamYard, vMix, etc.). You have a timer (for example, 120 seconds), counting down and resetting after every new comment, while the Facebook name and photo of 3 last commenters are displayed on screen. If no one comments over the last 120 seconds, the last comment wins, the game stops, and the winner is shown. You can motivate your audience to comment by setting up a nice prize! You can put a photo/video of the prize right inside of the stream or drop a few lines about it in the description of your broadcast. This tactic produces a viral effect on your live video, and you can get way more views than followers on your page.

How to implement
  1. Launch a live stream on Facebook or YouTube using LiveReacting's cloud-based streaming studio or integrating the "Last Comment Wins" template as a plugin into your streaming software (OBS, StreamYard, vMix, etc.).
  2. Set a timer (for example, 120 seconds) and display the Facebook name and photo of 3 last commenters on screen.
  3. Set up a nice prize to motivate your audience to comment.
  4. Put a photo/video of the prize right inside of the stream or drop a few lines about it in the description of your broadcast.
  5. If no one comments over the last 120 seconds, the last comment wins, the game stops, and the winner is shown.
  6. Monitor the comments and enjoy the viral effect on your live video.