Growth tacticS

Drive Email Signups with YouTube Video Annotations

Activation

Capture emails of prospects who watched your YouTube videos by adding a link in an annotation to your email list signup or other CTA.

Drive Email Signups with YouTube Video Annotations

YouTube is a great platform for driving traffic to your website and capturing leads. One way to do this is by adding a link in an annotation in your YouTube videos to click back to your email list signup or other CTA. This is a great way to capture emails of prospects who saw and enjoyed your videos. You can also include a link to a promotion or sale in a video annotation and consider referencing it in the video itself with a graphic. To track performance, use tracked Bitly links. Adding annotations to your YouTube videos is a great way to drive more traffic to your website and capture more leads. It’s a simple and effective way to increase engagement with your videos and get more people to take action. Plus, it’s easy to set up and track performance.

How to implement
  1. Create a link to your email list signup or other CTA.
  2. Create a Bitly link to track performance.
  3. Add the link to an annotation in your YouTube video.
  4. Consider referencing the link in the video itself with a graphic.
  5. Monitor performance of the link using the Bitly link.