Growth tacticS

Downgrade to Free Plan: Keep Your Users Engaged and Nurtured

Retention

Downgrade users who don't upgrade from your free trial to a forever free plan with limited features to keep them engaged and nurture them.

Downgrade to Free Plan: Keep Your Users Engaged and Nurtured

If people sign up for your free trial but don't upgrade, you can automatically downgrade them to a forever free plan with a limited features set. This allows you to stay in touch with users that haven't converted and keep them engaged with your product. The goal is to create new conversion and upsell opportunities later on. It's important to remember that free users can become the biggest advocates for your product and contribute to acquiring paying customers, sometimes even more than paying users.

How to implement
  1. Identify users who have not upgraded from your free trial.
  2. Create a forever free plan with a limited features set.
  3. Automatically downgrade users who don't upgrade to the free plan.
  4. Monitor user engagement and usage of the free plan.
  5. Create upsell and conversion opportunities for users on the free plan.
  6. Track the success of your downgraded users in terms of conversions and upsells.