Growth tacticS

Double Your Referrals with a Double Loop Referral Program

Retention

Grow your user base and reward existing users with a double loop referral program.

Double Your Referrals with a Double Loop Referral Program

A double loop referral program is a great way to grow your user base and reward existing users. This technique was popularized by Dropbox, who rewarded users with more storage when they referred someone, while at the same time giving that new referred user more storage as well. This type of referral program is a win-win for both the referrer and the referred, as it incentivizes users to refer their friends and family, while also providing a reward for the new user. The double loop referral program is a great way to increase user engagement and loyalty, as it encourages users to refer their friends and family, and rewards them for doing so. Additionally, it can be used to acquire new users, as the reward for the referred user is often enough to entice them to sign up.

How to implement
  1. Decide on the reward for the referrer and the referred. This could be a discount, free product, or any other type of reward.

  1. Create a referral page on your website or app that explains the program and how it works.

  1. Create a unique referral link for each user that they can share with their friends and family.

  1. Promote the referral program on your website, app, and social media channels.

  1. Track referrals and reward users accordingly.

  1. Monitor the success of the program and adjust rewards or other elements as needed.