Grow your user base by incentivizing both referrers and new users with a two-sided referral program.
Two-sided referrals are a great way to grow your user base and increase engagement. By offering incentives to both the referrer and the new user, you can create a win-win situation that encourages users to share your product with their friends and family. This type of referral program can be especially effective for businesses that rely on word-of-mouth marketing, as it provides an incentive for users to spread the word about your product. Additionally, it can help to reduce the anxiety of the person being referred, as they know that they will also benefit from the referral. The key to a successful two-sided referral program is to make sure that the incentives are attractive enough to motivate users to share and join. This could include discounts, free products, or other rewards. It's also important to make sure that the referral process is easy to understand and use, as this will help to ensure that users are more likely to take advantage of the program. Overall, two-sided referrals can be a great way to grow your user base and increase engagement. By offering attractive incentives to both referrers and new users, you can create a win-win situation that encourages users to share your product with their friends and family. Step-by-Step: