Growth tacticS

Delight Your Customers with a Free Upgrade


Surprise your customers with a free upgrade to increase loyalty and retention.

Delight Your Customers with a Free Upgrade

Surprise gifts or delightful experiences are a powerful way of turning users into passionate evangelists. Offering a free upgrade to your customers is a great way to show them that you value their loyalty and want to give them the best experience possible. Not only does this increase your marketing efforts, but it also improves your retention rate. For example, if you are a project management tool like Asana, you could offer a free upgrade to your customers who have been using the Premium plan for a while. This upgrade could be from the Premium plan to the Business plan, and it would give them access to more features and power. This kind of surprise gift will make your customers feel valued and appreciated, and it will likely increase their loyalty to your product.

How to implement
  1. Identify customers who have been using your product for a while and are on the Premium plan.
  2. Reach out to these customers with an email from a VP offering them a free upgrade to the Business plan.
  3. Make sure to explain the benefits of the upgrade and how it will improve their experience with your product.
  4. Once the customer has accepted the upgrade, make the change effective immediately.
  5. Follow up with the customer to ensure they are satisfied with the upgrade and to answer any questions they may have.
  6. Monitor customer retention and loyalty to measure the success of the free upgrade.