Surprise your customers with a free upgrade to increase loyalty and retention.
Surprise gifts or delightful experiences are a powerful way of turning users into passionate evangelists. Offering a free upgrade to your customers is a great way to show them that you value their loyalty and want to give them the best experience possible. Not only does this increase your marketing efforts, but it also improves your retention rate. For example, if you are a project management tool like Asana, you could offer a free upgrade to your customers who have been using the Premium plan for a while. This upgrade could be from the Premium plan to the Business plan, and it would give them access to more features and power. This kind of surprise gift will make your customers feel valued and appreciated, and it will likely increase their loyalty to your product.
