Delay sending emails to customers when their card fails to reduce churn and support issues.
When a customer’s card fails, it can be tempting to immediately send them an email to let them know. However, this can lead to unnecessary churn and support issues. Instead, it’s best to wait five days before sending an email. This gives the customer time to resolve the issue on their own, and it also gives you time to run the transaction a few times over a few days to make sure the issue isn’t actually on your side. This way, you can avoid sending unnecessary emails and reduce churn and support issues.