Using data-backed headlines can increase clicks on your blog posts by 40%.
Testing and experimentation are at the core of Buffer's culture. They A/B test almost everything, from their product to their blog. Headlines are no exception to the rule. For one of their blog post, they tested two different headlines. The first used a headline that teased the post's content: "The Simple Test That Increased Our Referrals". The second used a similar headline, but they made it clear that the post was backed by data: "The Simple Test That Increased Our Referrals By 30%". The result: the variant that mentioned research got 40% more clicks than the basic one. Data-backed headlines are a great way to increase clicks on your blog posts. By including data in your headlines, you can make them more compelling and interesting to readers. This can lead to more clicks and more engagement with your content.