Learn how to create unique content that stands out from the competition by leveraging your own data.
Content marketing is becoming an increasingly saturated channel, making it difficult to stand out from the competition. One way to differentiate yourself is to create content that leverages your own data. Data-driven content is unique and brings real added value to your audience. A great example of this is Spotify’s Thanks 2016 campaign, which used data to create posters that showed insights into the weird, amusing, and sometimes heartbreaking audio streaming facts. By leveraging your own data, you can create content that is unique and stands out from the competition.