Growth tacticS

Creating Unique Content with Data-Driven Content

Learn how to create unique content that stands out from the competition by leveraging your own data.

Creating Unique Content with Data-Driven Content

Content marketing is becoming an increasingly saturated channel, making it difficult to stand out from the competition. One way to differentiate yourself is to create content that leverages your own data. Data-driven content is unique and brings real added value to your audience. A great example of this is Spotify’s Thanks 2016 campaign, which used data to create posters that showed insights into the weird, amusing, and sometimes heartbreaking audio streaming facts. By leveraging your own data, you can create content that is unique and stands out from the competition.

How to implement
  1. Gather data: Start by gathering data from your own sources, such as customer surveys, website analytics, and sales data.

  1. Analyze data: Once you have the data, analyze it to identify patterns and trends.

  1. Create content: Use the data to create content that is unique and brings real added value to your audience.

  1. Publish content: Publish the content on your website, blog, or social media channels.

  1. Monitor results: Monitor the results of your data-driven content to see how it performs and make adjustments as needed.