Growth tacticS

Creating a Standalone Feature Page to Increase Conversion

Acquisition

Creating a standalone feature page for your new product or feature can help increase conversions by providing a visually engaging and benefit-driven page with a prominent call-to-action.

Creating a Standalone Feature Page to Increase Conversion

When you announce your new feature on Product Hunt, TechCrunch, and The Next Web, you should link to a standalone page for your new feature, not your blog post announcing the feature. This is because your feature page is designed to convert visitors into users, while your blog post is designed to convert readers into subscribers. For example, Auth0 has a standalone page for its WordPress Single Sign On feature that has a prominent call-to-action, a visually engaging and appealing design, and benefit-driven language on why you should sign up. The blog post announcement, on the other hand, has a call-to-action to share the blog post, a design confined by the blog post template, and descriptive language on why they built the feature. Creating a standalone feature page can help increase conversions by providing a visually engaging and benefit-driven page with a prominent call-to-action. This page should be designed to convert visitors into users, and should be linked to from any announcements you make about the feature. Step-by-Step:

How to implement
  1. Brainstorm the benefits of your feature and create a list of them.
  2. Create a visually engaging design for your feature page.
  3. Write benefit-driven language for your feature page that explains why users should sign up.
  4. Include a prominent call-to-action on your feature page.
  5. Link to your feature page from any announcements you make about the feature.