As a more advanced version of A/B testing, create a landing page whose content changes based on URL parameters. This will then allow you to target specific audiences who will then be directed to a page which features personalised content for them. This is much more efficient than creating individual landing pages. You could, for example: - Show a different company name for each prospect that lands on the page, based on the company being targeted in a LinkedIn ad campaign - Show different photos and images depending on the industry the prospect is in (again, based on ad targeting) - Use the prospect's personal details such as first name, which can be hooked up to a personalised email outreach. Use URL parameters for this, for example: https://www.mywebsite.com?industry=manufacturing&company=Unilever
