Learn how to use tools like Mention and BuzzSumo to identify unlinked brand mentions and convert them into backlinks for your website.
Having your brand mentioned on the internet is a great way to increase your website traffic. However, some sites will mention your brand without linking to your website. To maximize the potential of these mentions, you need to find and convert them into backlinks. Tools like Mention and BuzzSumo can help you identify each time your brand is mentioned on the internet and check if these mentions contain a link to your website. If not, you can reach out to the person who mentions you to request a link. Some editors may leave brand mentions unlinked on purpose, so don’t be surprised if such people ignore your emails. You can incentivize them to link to your website by offering them affiliate links.
How to implement
- Use tools like Mention or BuzzSumo to identify each time your brand is mentioned on the internet.
- Check if these mentions contain a link to your website.
- If not, reach out to the person who mentions you to request a link.
- If the person ignores your emails, incentivize them to link to your website by offering them affiliate links.