Growth tacticS

Concierge Migrations: A Step-by-Step Guide to Growing Your Business


Learn how to use concierge migrations to grow your business and increase customer satisfaction.

Concierge Migrations: A Step-by-Step Guide to Growing Your Business

Concierge migrations is a growth marketing tactic that involves offering to do the work of migrating customers from one service to another. This tactic was famously used by Nathan Barry when he launched ConvertKit, and it resulted in a four-fold increase in revenue within six months. By offering to do the work of migrating customers, you can increase customer satisfaction and grow your business. Concierge migrations can be a great way to show your customers that you value their time and are willing to go the extra mile to make their experience with your product or service as smooth as possible. It also helps to build trust and loyalty, as customers will appreciate the effort you put in to make the transition easier for them. Step-by-Step:

How to implement
  1. Identify the customers who would benefit most from a concierge migration. These are typically customers who are switching from a different service or product and may be overwhelmed by the process.

  1. Reach out to these customers and offer to do the work of migrating them to your product or service. Make sure to explain the process clearly and provide any necessary resources or support.

  1. Once the customer has accepted your offer, begin the migration process. Make sure to keep the customer informed throughout the process and provide any assistance they may need.

  1. Once the migration is complete, follow up with the customer to ensure that they are satisfied with the results.

  1. Track the results of your concierge migrations and use the data to inform future decisions.