Highlight the affordability of your product by comparing its price to the cost of combining multiple alternative products.
If your product offers enough features, chances are that it alone can replace multiple other products. Leverage this advantage by comparing your pricing with how much a user would have to spend to combine several alternative products. Showing how expensive it would be to access the same features helps to highlight the affordability of your product. For example, if you offer a software suite that includes a word processor, spreadsheet, and presentation software, you can compare the cost of your suite to the cost of buying each of those programs separately. This comparison will show users how much they can save by buying your all-in-one solution. This tactic is especially effective for products that offer a lot of features for a relatively low price. By showing users how much they would have to spend to access the same features from multiple products, you can demonstrate the value of your product and encourage them to make a purchase.
