A modern cold calling technique that involves leveraging hierarchical relationships to reach decision-makers.
Cold Calling 2.0 is a modern cold calling technique that involves leveraging hierarchical relationships to reach decision-makers. Instead of sending an email directly to the decision-maker, the Cold Calling 2.0 technique involves sending an email to his direct manager, or to someone a hierarchical level or two above the decision-maker, asking him to refer you to the right person. This technique is especially useful when the decision-maker is not easily accessible or is not responding to your emails. For example, if your decision-maker is the Marketing Director, you would send an email directly to the Managing Director. This approach is more likely to get the attention of the decision-maker, as it shows that you are willing to go the extra mile to reach them. It also shows that you are aware of the hierarchical structure of the organization and are willing to respect it.