Growth tacticS

Charge Early Adopters to Validate Your Product


Gain valuable feedback from early adopters by charging them for access to your product.

Charge Early Adopters to Validate Your Product

Pre-launches are a great way to find early adopters, but it can be difficult to prove the value of your product if you’re giving away early access for free. When you’re just starting out, it’s important to make sure that there is a market for your product or service. Asking for money forces customers to consider how much the product is worth to them. If the answer is greater than $0, then you know you’ve built something valuable. When Anthony Xie launched Hodlbot, he asked his customers to pay $1 for the first month. This may not seem like much, but it forces customers to have skin in the game. When they pay for something, they have expectations for it and are far more demanding. This is a great way to get valuable feedback on your product.

How to implement
  1. Identify your early adopters and create a pre-launch campaign to reach them.
  2. Set a price for early access to your product.
  3. Create a payment system to collect payments from early adopters.
  4. Monitor customer feedback and use it to improve your product.
  5. Analyze the data to determine the value of your product.