Growth tacticS

Change colours of fields on a form


The growth tactic of changing the colours of fields on a form involves adjusting the appearance of a form to make it more visually appealing and user-friendly. The main benefit of this tactic is that it can lead to an increase in form conversions and overall user engagement.

Change colours of fields on a form

Incorporating small design elements, such as changing the colours of fields on a form, can have a significant impact on the overall user experience. A form that is visually appealing and easy to navigate is more likely to convert visitors into customers. 

For example, highlighting the required fields in a different colour can quickly direct the user's attention to what information is necessary and improve the chances of a successful submission. Additionally, using colours that are consistent with your brand's colour palette can help to reinforce brand recognition and improve the overall cohesiveness of your website.

How to implement
  1. Identify the form fields you want to change the colours of.
  2. Determine the colours you want to use, keeping in mind your brand's colour palette.
  3. Add CSS code to your website that changes the colours of the specified fields.
  4. Test the form to ensure the colours are working correctly and are not affecting the functionality of the form.
  5. Repeat this process for any other forms on your website that you want to improve the appearance of.