The growth tactic of changing the colours of fields on a form involves adjusting the appearance of a form to make it more visually appealing and user-friendly. The main benefit of this tactic is that it can lead to an increase in form conversions and overall user engagement.
Incorporating small design elements, such as changing the colours of fields on a form, can have a significant impact on the overall user experience. A form that is visually appealing and easy to navigate is more likely to convert visitors into customers.
For example, highlighting the required fields in a different colour can quickly direct the user's attention to what information is necessary and improve the chances of a successful submission. Additionally, using colours that are consistent with your brand's colour palette can help to reinforce brand recognition and improve the overall cohesiveness of your website.