Generate high-quality leads by making watching your video dependent on the user entering their email address.
Video Email Capture, also known as “Gating,” is a creative solution to make your videos interactive and generate leads. It requires viewers to enter their email address in order to watch or continue watching your video. This is a great way to capture leads, as you’re getting an email address from people who have already proven themselves willing to commit to engaging with your content. Brightcove has a great explanation of how it works, and Wistia makes a great tool to implement it. Video Email Capture is a great way to capture leads and build relationships with potential customers. It allows you to capture an email address at the midpoint of a video, and then use that email address to send follow-up emails with additional content or offers. This is a great way to nurture leads and build relationships with potential customers.