Growth tacticS

Capture Leads with Video Email Capture

Activation

Generate high-quality leads by making watching your video dependent on the user entering their email address.

Capture Leads with Video Email Capture

Video Email Capture, also known as “Gating,” is a creative solution to make your videos interactive and generate leads. It requires viewers to enter their email address in order to watch or continue watching your video. This is a great way to capture leads, as you’re getting an email address from people who have already proven themselves willing to commit to engaging with your content. Brightcove has a great explanation of how it works, and Wistia makes a great tool to implement it. Video Email Capture is a great way to capture leads and build relationships with potential customers. It allows you to capture an email address at the midpoint of a video, and then use that email address to send follow-up emails with additional content or offers. This is a great way to nurture leads and build relationships with potential customers.

How to implement
  1. Sign up for a Wistia account and create a video.
  2. Add the Wistia Video Email Capture tool to your video.
  3. Set up the form fields you want to capture, such as name, email address, and company.
  4. Set the midpoint of the video where you want the form to appear.
  5. Add a call-to-action to the form, such as “Sign up to watch the rest of the video.”
  6. Test the form to make sure it’s working properly.
  7. Publish the video and start collecting leads.
  8. Follow up with leads via email with additional content or offers.

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