Building Relationships with Authors for Increased Coverage

When it comes to getting coverage for your business, it’s important to think beyond just the publisher. Connecting with authors of blogs and news articles can be a great way to increase your chances of getting coverage and being introduced to key third parties. By conversing with authors directly, you can build relationships and create a more personal connection. This can help you get your message out to a wider audience and increase your chances of getting the coverage you need. When connecting with authors, it’s important to be respectful and professional. Make sure to take the time to read their work and understand their point of view. This will help you craft a message that resonates with them and make it more likely that they will be interested in working with you. Additionally, be sure to provide value to the author. Offer to help them with their work or provide them with resources that can help them in their writing.