Increase your search ranking by linking out to relevant sites and preventing users from returning to Google.
Outbound linking is a great way to boost your search ranking and increase the success of your website. By linking out to relevant sites, you can prevent users who come to your site through search from returning to Google. Google considers a search more successful if after clicking on a search result, the user does not return to the search results page to select another link or create a new query. This is known as time to long click. Linking out to valuable information sources allows users to leave your site on your terms rather than through Google, meaning an increase in long clicks and an increase in your search ranking. Outbound linking is also beneficial for SEO purposes. By linking out to other websites, you are creating a web of connections that can help your website rank higher in search engine results. Additionally, linking out to other websites can help to build relationships with other websites and can lead to more backlinks to your website.