Encourage referral sharing by appealing to users' egos with messages that make them look good to their friends.
Referral sharing is a great way to get more people to use your product or service. But it can be hard to get people to share in the first place. One way to increase the likelihood of referral sharing is to appeal to users' egos. When a person shares, they want to know they did something great, not just for their friends, but for themselves. Use landing page copy for friends they referred to remind them who sent them to you. Send a message to both users when a referral turns into a conversion. This will make them both much more likely to share in the future. By appealing to users' egos, you can make them feel good about sharing your product or service with their friends. This will make them more likely to share in the future, and it will also make them more likely to convert.
