Increase conversion rates by replacing task-based button descriptions with benefit-driven ones.
When it comes to increasing conversion rates, small changes can make a big difference. One such change is to replace task-based button descriptions with benefit-driven ones. Instead of simply saying “Sign up” or “Register”, try to highlight the benefit of signing up to visitors. For example, if you’re a productivity app, saying “Simplify my workflow” rather than “Sign up” can be more appealing and lead to higher conversion. Benefit-driven button descriptions can also be used to highlight the unique features of your product or service. For example, if you’re a video streaming service, you could use a button description like “Unlock HD streaming” to emphasize the quality of your service. This can be a great way to stand out from the competition and increase conversion rates.