Growth tacticS

Benefit-Driven Button Descriptions for Increased Conversion

Activation

Increase conversion rates by replacing task-based button descriptions with benefit-driven ones.

Benefit-Driven Button Descriptions for Increased Conversion

When it comes to increasing conversion rates, small changes can make a big difference. One such change is to replace task-based button descriptions with benefit-driven ones. Instead of simply saying “Sign up” or “Register”, try to highlight the benefit of signing up to visitors. For example, if you’re a productivity app, saying “Simplify my workflow” rather than “Sign up” can be more appealing and lead to higher conversion. Benefit-driven button descriptions can also be used to highlight the unique features of your product or service. For example, if you’re a video streaming service, you could use a button description like “Unlock HD streaming” to emphasize the quality of your service. This can be a great way to stand out from the competition and increase conversion rates.

How to implement
  1. Identify the key benefits of your product or service.
  2. Create a list of benefit-driven button descriptions that highlight these benefits.
  3. Test different button descriptions to see which ones lead to higher conversion rates.
  4. Implement the most successful button descriptions on your website or app.
  5. Monitor the results and adjust as needed.