An order confirmation email is an automatic email that is sent to a customer after they place an order on an online store. Adding an offer to this email is a growth marketing tactic that can help to drive additional sales and customer loyalty.
Because customers are frequently curious about the status of their orders and want to verify that they have been received and are being processed, order confirmation emails frequently achieve high open and click-through rates. Businesses can benefit from this high level of engagement by including an offer in this email to promote further goods or services.
For instance, a clothing store might offer the consumer a discount on their subsequent purchases or a free present with their next purchase. The customer's lifetime value may rise as a result of this encouraging them to make additional purchases.
Customer loyalty can also be increased by including an offer in a purchase confirmation email. When a company gives its customers a positive experience, they are more inclined to come back, and including an offer in the order confirmation email can help the customer feel valued and appreciated.