Growth tacticS

A/B Test Your Updated Content Page

Activation

Test the performance of your updated content page against the old page to see which one works best.

A/B Test Your Updated Content Page

When you update content on a page that you've been using to drive conversions, it's important to test the new content against the old page to see which one performs better. A/B testing is the best way to do this, as it allows you to split the percentage of visitors that land on each page and collect data over a few days to see which one works best. This will help you determine if the new content is more effective than the old page, and if it is, you can switch it out fully.

How to implement
  1. Create two versions of the page, one with the old content and one with the new content.
  2. Set up an A/B test to split the percentage of visitors that land on each page.
  3. Monitor the performance of each page over a few days.
  4. Analyze the data to determine which page performs better.
  5. If the new page performs better, switch it out fully.