Prospects are 2X more likely to open a cold outreach email if there is a personalised image in the message. This could be a screenshot of their website or their LinkedIn profile, for example.
Adding a personalized image to your cold outreach emails can make them more engaging and increase the chances of conversion. Personalized images can be used to show the recipient that you have taken the time to research them and their business, which can help to build trust and establish a connection. Additionally, personalized images can help to make your email stand out in the recipient's inbox, which can increase the chances of it being opened and read.