Prospects are 2X more likely to open a cold outreach email if there is a personalised image in the message. This could be a screenshot of their website or their LinkedIn profile, for example.
Adding a personalized image to your cold outreach emails can make them more engaging and increase the chances of conversion. Personalized images can be used to show the recipient that you have taken the time to research them and their business, which can help to build trust and establish a connection. Additionally, personalized images can help to make your email stand out in the recipient's inbox, which can increase the chances of it being opened and read.
How to implement
- Research the recipient and their business by visiting their website or LinkedIn profile.
- Take a screenshot or record a Loom video of their website or LinkedIn profile. For additional personalisation, record yourself in the video too.
- Insert the screenshot or Loom video into your cold outreach email. For Loom, you can create animated thumbnails as a GIF and insert that into the email for even more engagement.
- Test the effectiveness of the screenshot or Loom video by comparing engagement and conversion rates with emails that do not include them.
- Continuously optimize and improve the screenshot or Loom video based on results.
- Incorporate the screenshot or Loom video into your cold outreach email strategy on an ongoing basis for better engagement and conversion rates.