Growth Marketing

A full funnel marketing service with a dedicated team, customized to your specific business needs.

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What is Growth Marketing?

A modern, revenue-focused approach to marketing that is characterized by three things:

Focus on the entire funnel

Growth marketing doesn’t stop at lead generation, we help drive lead conversion, customer retention and upsell as well. We slot in alongside existing marketing teams and provide clarity and answers.

Test-and-learn approach

Rather than investing in large-scale marketing campaigns, we run shorter-term experiments with the goal of rapidly learning what works and iterate quickly until we find the winning formula.

Revenue-based KPIs

We measure ourselves on revenue growth rather than metrics like website traffic or awareness. Our goal is growth, and that means we stay as close to the business’ main priorities as we can, at all times.

What's included

A completely outsourced dedicated growth marketing solution.

Custom growth strategy

A full growth strategy for your business, written by our expert strategists, updated quarterly.

Dedicated portal

Secure website where you can access your strategy, performance dashboard and tactics database.

250+ tactics database

Exclusive access to our constantly growing database of proven growth marketing tactics and hacks.

Dedicated team

A cross-functional team covering all the skillsets required to deliver your growth strategy.

Private Slack channel

A dedicated Slack channel for you to communicate with our growth experts at any time.

Live dashboard

A realtime overview of how your growth marketing tactics are performing, managed by us.

Why it's better

Benefits

Growth marketing delivers multiple benefits compared to traditional marketing. Here are the main ones.

De-risking your marketing spend

Our test-and-learn approach lets us to figure out what will work best, using small budgets, before scaling up. Knowing with data-backed certainty that campaigns are delivering the best ROI protects your cashflow and helps you to plan with confidence.

Quick wins are prioritised

Because we look at the entire user journey we are able to focus on immediate wins first. Our two-week agile sprint cycles then allow us to answer key questions faster, which in turn speeds up decisions around long-term strategy.

No need for marketing fluff

If you’re a marketing agency focused on delivering top-of-funnel results only, you’re compelled to justify your existence through dense reports that are full of fluff. Our approach is so quick and transparent that we have no need to justify ourselves. The results will speak for themselves, in realtime.

Clarity and certainty

Our experiment-based approach lets us devise tests to answer very specific questions with empirical data. This is invaluable in leading not just marketing strategy but product and sales strategy as well.  One of the most significant outcomes of growth marketing as an approach is clarity.

How it works

Working with us is like having a superpowered extra team member on your side. Our core philosophy is based on transparency, clarity and honesty.

Step 1: pre-launch

1
In-depth readiness assessment

The first thing we will do is conduct a full audit of your marketing setup, activities and website. From this we will draw up an action plan of priority fixes and optimizations to lay the foundations for your growth strategy.

2
Business strategy call

Next we schedule a call to discuss your business and marketing at a high level. Our goal is to understand your main business objectives, the competitive landscape as you see it, and other crucial information. We go really in depth.

3
Research and write-up of growth strategy

We start working on the strategy. This involves in-depth research into your market and competitors, a SWOT analysis of your business, full user journey map, detailed audiences, creative messaging and initiatives for the next quarter.

4
Set up of portal and dashboard

While the strategy is being worked on we will help you set up your tracking and analytics, and prepare your personalised portal and performance dashboard, which will become your mission control for your growth marketing efforts.

5
Strategy walkthrough and tactic selection

When your strategy is ready we will upload it to your portal and set up a call to walk you through it. In the same call we will walk you through your tactics database and help you to choose some initial tactics to run based on the strategy.

6
Slack channel setup and team introduction

With the strategy in place and your portal and tactics all set up and ready to go, we set up your Slack channel to which all relevant members of your team can be invited (up to a maximum of 3 people). This will be your support network.

Step 2: 🚀 Launch

1
Growth sprints

We execute the chosen tactics and measure results in two week cycles called sprints. The nature of the work depends entirely on the tactics chosen. Every week we will have a call with you to update on progress and discuss any findings and issues.

2
Monitoring and reports

During the sprints we will monitor performance for any unexpected spikes or glitches, so that we can react quickly if needed. At the end of each sprint we will produce a summary report which will be published to your portal, viewable any time.

3
Creative production

We will handle all creative production for you with our team of in-house designers, copywriters and video creators. For larger projects with other external teams we will provide project management and leadership support to ensure alignment with the overall strategy.

4
Quarterly strategy review

At the end of every quarter we will update your strategy to reflect progress in the previous quarter along with any changes in the strategic and/or competitive landscape. As your business grows, your strategy will continue to evolve with it.

Step 3: growth!

In a matter of a weeks, your business will start to grow in a measurable, sustainable way.

Would you prefer to deliver this yourself with our strategic support? Check out our Growth Support package instead.

What our clients say
In the first 6 months we’ve seen an average of 35% MoM increase in leads, a decrease of 54% in the cost per lead, and an increase in the overall quality of our leads. As a high-growth Startup, we value their ‘always on’ approach, where they are constantly monitoring and optimizing our campaigns, asking the right questions, updating us regularly, and thinking about the next campaign, so we can stay ahead of the curve.
Joelle Irvine, Head of Growth & Marketing
If there is anyone you want working for your brand, it is Growthmode. Their enthusiasm for marketing and for finding the right solutions for every situation is incomparable.
Aleksandra Pawlowska, Founder
We engaged Growthmode to launch our initial web presence and attract some pre-launch signups to help with our fundraise. The speed is what impressed me most. We went from nothing to a full landing page and 100 signups in just two days! We will certainly continue using them as we continue our growth journey.
Julian Mclean, Co-founder

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